Adidas is a legendary sports brand of footwear, apparel and accessories. In 1924, Adolf Dassler, a shoemaker by training and a keen sportsman, founded a shoe company with his brother Rudolf. Adi's method seemed simple: he observed the athletes, talked to them about their needs, and then experimented with new ways to address them. The first Adidas boots in 1962 were worn by the famous football player Franz Beckenbauer. And already in 1970, Adidas became the leading brand of sports equipment in the United States. In 1971, Muhammad Ali and Joe Frazier wore the brand's boxing shoes to their Battle of the Ages. Now at the heart of the brand is the idea of helping athletes of all levels influence positive change - in the game, in life and in the world. Adidas is constantly working on innovations, striving to better meet the needs of professional athletes, and those who who just decided to make sport a part of their lives. Adidas Originals is a separate line of Adidas, within which the brand produces trendy and classic lifestyle models, and also collaborates with many brands, designers and celebrities. Some of the most important Adidas collaborations have been with the world's hip-hop stars. The brand produces YEEZY sneakers from Kanye West and collaborates with Pharrell Williams, Pusha-T and Missy Elliott.